JobsBoard

Irish Recruitement Blog

What is the best social media traffic for your recruitment web site?

More job seekers applying to the jobs advertised on your recruitment web site is what every recruiter dreams of (and asks me to do for them). Being listed on top of Google search results is important but the referral traffic from the social media sites is growing rapidly. If you manage your presence on the social media sites you have most likely seen something like 100% growth of the referral traffic from the social media sites in the last 12 months. Google is aware of this and have recently introduced a detailed analysis of the referral traffic from the social media web sites in their Google Analytics product.

What social media site will bring you the best visitors and the most job applications?

Pages visited on a jobs board web site from LinkedIN Facebook and Twitter.png

The best way to start looking at it is by the number of pages the visitors from each site look at on your site. Here is a chart I have compiled from number of recruitment and job sites that shows very interesting and quite unpredicted data. The visitors to the job site that came from LinkedIn open only 2.13 web pages on the job site on average. The Facebook referral traffic is slightly better with 3.3 web sites opened by the visitors that came from Facebook. Twitter is the largest surprise here. The average visitor from twitter opens 7.74 web pages on a job site! 

More pages seen on a recruitment site mean more applications for your jobs!

Without entering into a deep discussion why do visitors from LinkedIn open almost 4 times less pages than the visitors from Twitter, it is quite likely that you will get an application from a visitor who have seen more pages. Why? Most of the pages on a job site, careers site or a recruitment agency web site are the pages with jobs currently on offer. The more jobs seen the more likely is that the job seeker will find something interesting to apply for.

Do not tweet your jobs!

If a visitor from twitter opens almost 8 pages on your recruitment site, you can rest assured that he will find the job he is looking for on your site. Tweeting a single job in each tweet has a low rate of matching the interest of any single job seeker. Tweet something that catches the attention of any (relevant) job seeker. Industry news, salary surveys, skills in demand or something funny bordering on provocative in most cases has the highest click trough rate (on Twitter). With on average almost 8 pages viewed from the visitor from Twitter, you can be sure he will find the job to apply for as well on your web site. 

Remember, a visitor from Twitter will find your positions advertised on your recruitment web site. Tweeting and re-tweeting your jobs is more likely annoy them more than if you fill the twitter stream interesting data (published on your site!). They will find your jobs when they visit your site. 
Rated 5.00, 1 vote(s). 
Bookmark and Share

Jobs in Australia

Thousands have been waiting in the cues in different cities in Ireland to enter the job fairs that offered jobs in Australia. It was a €10 entrance fee, and jobless people have cued for hours to pay it. Their dream is to leave the country in a search for a better future. Australia with its currently low unemployment rate sounds like a promised land.

There is a lot of political debate about unemployment in the recent years.

Governments are changing but the unemployment just keeps rising. With all the emigration we currently have, and we did not have one like this in a recent history, the unemployment rate in Ireland in still a steady number of just above 14%. Imagine just for a second that we do not have this emigration all this years? What would the unemployment rate be in Ireland today?

The huge number of recent immigrants have also returned to their home countries. Some have moved on to the third countries, in a search for a better life. It is estimated that more than 100 000 Polish of the 250 000 that came over here, returned home. If they would have stayed only this would add 20% more unemployed people on the register.

Regardless of the thousands of unfilled jobs in Australia, the reality is that there are countries where Irish are more than welcome and there are those others. In Europe, Ireland has the image of one of those nicest counties to live (and work). Celtic Tiger will not be forgotten, since it was in the European news for long, long time. Every single Eastern European country wanted to become the new Ireland. Irish economic success was used as the yardstick for measurement of the performance of the various European  governments for years. That will not really be forgotten soon. The last 3 to 4 years of recession and the effective bankruptcy and the nationalisation of the Irish banks haven’t done that much damage to Irish brand in the Europe. There is always some Greece that is easier to blame than a lovely green Isle, whose pubs we all love.

Jobs in Australia, as can be seen on the Gumtree jobs site advertisement in Australia might be a bit different story. The message from the job advertiser is clear: “No Irish need apply”.

This content has not been rated yet. 
Bookmark and Share

Recruiters and Social Media

While a lot of noise is about the importance of the social media in recruitment the hard fact is that there is about the same number of recruiters using the social media and the ones that simply ignore it. There is very little written on the web about how social media is useless for a recruiter. People who do not use the social media do not publish online. In fact the most of them simply do not publish at all. Recruiters who do use social media in most cases just listen to what others are publishing. More courageous ‘like’ or ‘Share’, and the very small percentage of less than 5% actually create the original content. So here is a path of a recruiter in the adoption of the social media.

1. No social media presence

A lot of recruiters simply do not have a LinkedIn profile. Or they have a 100% empty profile, with just their name, a handful of connections, no picture, not bio. No twitter, or the one with no tweets. Facebook – closed for the friends and family / or none. They are doing their job as they did it 5 or 10 or more years ago. They do it good. They do not need the social media, have no time or interest for it. Most work in narrow industry niches, and are specialised in a location where there is not much competition between recruiters.

2. Listen

After reading in newspapers about LinkedIn, and listening about the success of Facebook on TV recruiters open their LinkedIn, Facebook and twitter accounts. Some fill their data guided by the wizards, and complete their profiles. Then they just listen. They invite a few colleagues in their networks, and when have time, they read groups discussions, and watch pictures on Facebook. They are never really tagged in pictures, and they watch closely their (minimalistic) social media footprint. They are the ones you will hear talking next to the water cooler about what someone wrote on Facebook. They take the social media content – offline.

3. Share

At some stage when you read a discussion that is about the topic you are passionate about, you will get an urge to get involved. The first steps usually are the little buttons that enable you to ‘Like’ a page, or ‘Thumb Up / Down’ the point someone made in a discussion online. You can ‘Score’ and answer, and do similar one click actions – that lure you in the world of the social media. You feel like you are a part of it. I have had my say! By clicking the Like button on some comment on Facebook. Great.

4. Create

The last stage of evolution of a recruiter in the social media adoption is the creation of your own content. Your first tweets, your first Facebook simple sentences, your LinkedIn answers and latter questions. Your LinkedIn Group contributions and later starting your own discussions. The next creating your own blog, and later on syndication parts of your content on the related industry blog networks. The number of people who actually create the continent is really small. It is really hard to justify the time, and hard to measure the ROI.

One cannot really say that it is necessary to ever get to the latest stage of the creation of your own content. Although all the social media platforms are built with exactly that in mind, the reality is that the vast majority of people simply just do not do it. Some try it a bit and stop, but most really never publish anything. Should one be a good or bad recruiter based on the level on the adoption of the social media? Absolutely not. Recruiter’s quality is measured by the quality, (speed, cost, etc) of a hire. The tools used to make it happen are irrelevant.

This content has not been rated yet. 
Bookmark and Share

Are job seekers using social media in their job search?

To answer that question, Jobvite commissioned a study of 2,049 adults aged over 18 across the US, asking them for their opinions on using social media when finding a job.
This content has not been rated yet. 
Bookmark and Share

NRF Awards 2011 Photos



Click on the image above to see the whole album.
This content has not been rated yet. 
Bookmark and Share

Powered by Mono Software MonoX CMS for ASP.NET.