Top 5 mistakes the recruiters do in the social media:

• 1. Ignore. It was the most common mistake, but finally people are realising that the social media is not going to “go away”. When other people talk about
  you in the social media – it is ALLWAYS the best to be a part of that communication.
• 2. Publish only jobs in all social media channels. At some stage that did help your SEO. Well, have you not heard of Google Panda and Google Penguin? Those two Google updates have worked hardtop fixing that social media spamming effect on the search engine results. Today it does nothing for you but annoys the people who get bombarded by your jobs postings and are checking the ways how to get rid of you in their social media channels.
• 3. Publish your jobs in the social media and do not check the applications in that same channel? If you tweet your jobs on your jobs are tweeted automatically, jobseekers will apply and ask you questions in twitter. Very few recruiters are actually even aware that they should or could check what people are asking in those channels. If you job is posted on your Facebook wall, one would expect a recruiter will respond on the engagement from the job seeker on that same Facebook wall. The social media is like any other communication channel. Like email or a phone. You send an email with a question (I have a job, do you want to apply?) and a job seeker responds (Yes, please). The worst a recruiter can do is to ignore a job seeker. Why? It is all in public here. You can pretend you have deleted someone’s email, but you can’t hide of someone ‘talking’ to you on your Facebook wall.
• 4. Put the (password protected) link in the tweet or a Facebook & LinkedIn status update like: “Check my cool jobs in the Box https://www.box.com/files#/files” When you click on the link, that site asks you to register first.
• 5. Tweet “Follow me” in twitter. – this one puzzles me completely! Only people who follow you see your tweets in their streams. Why SPAM them with the “Follow me” tweets?